About Harley-Davidson of Panama City Beach
Harley-Davidson of Panama City Beach is a dealership on Panama City Beach Parkway (US 98) offering motorcycle sales, service and repair, parts and accessories, riding gear and riding lessons. The rally organizer lists it as one of the Thunder Beach venues. Rider Magazine’s 2025 preview described three full bars, a vendor village, food, bike detailing and pinstriping, and free bike parking there. A 2026 spring rally guide noted a tent sale that began the week before the rally.
Check hours and rally-week plans on the Harley-Davidson of Panama City Beach website before you ride over.
Highlights
- Thunder Beach venue with vendor village and bars
- Service department, parts and Harley-Davidson gear
- Free motorcycle parking during the rally
Rally week
Riders visit during the Thunder Beach Motorcycle Rally (October 21 to 25, 2026). Dealers and gear shops near the rally often add events, demo rides or longer hours during rally week. Call ahead if you need service, since repair bays book up fast.
Rider notes
If you need service or parts during the rally, call ahead before you ride in; the shop is a full rally venue that week and the lot gets crowded.
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