Dealers, Gear & Apparel
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Teddy Morse’s Daytona Harley-Davidson

Large Harley-Davidson dealership at Destination Daytona on US-1 in Ormond Beach, formerly Bruce Rossmeyer’s. Parts, service, rentals.

About Teddy Morse's Daytona Harley-Davidson

Teddy Morse’s Daytona Harley-Davidson is the Harley-Davidson dealership at the Destination Daytona complex on US-1 in Ormond Beach, near I-95. It traded as Bruce Rossmeyer’s Daytona Harley-Davidson until the Rossmeyer family sold the dealership and Destination Daytona to the Ed Morse Automotive Group in late 2022. The two-story, 109,000-square-foot showroom carries new and pre-owned motorcycles, parts, accessories and apparel, and the dealership also offers service, rentals and Riding Academy courses. During the rallies, Destination Daytona hosts a large vendor area and live music at the Saints & Sinners Pub.

Check hours and rally-week plans on the Teddy Morse’s Daytona Harley-Davidson website before you ride over.

Highlights

Rally week

Riders visit during Daytona Bike Week (March 5 to 14, 2027) and Biketoberfest (October 15 to 18, 2026). Dealers and gear shops near the rally often add events, demo rides or longer hours during rally week. Call ahead if you need service, since repair bays book up fast.

Rider notes

The Destination Daytona lots and US-1 get congested during rally weeks, so arrive early in the day if you need parts or service work.

Around Daytona

Aerial view of Daytona Beach, FL: the pier, beachfront hotels and green Atlantic surf at sunset
Ponce de Leon Inlet Lighthouse rising above palmetto-covered dunes at dusk, south of Daytona Beach, FL
Two-lane road through a tunnel of twisting banyan trees in Hobe Sound, Florida

Visit

1637 N US Hwy 1, Ormond Beach, FL 32174

(386) 671-7100
Rally: Biketoberfest, Daytona Bike Week
Details checked October 8, 2026

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Around this rally

More places nearby

Burger and fries served in a paper-lined basket on a wooden table
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Rural roadside biker bar in Samsula, south of Daytona Beach, known for coleslaw wrestling during Bike Week and Biketoberfest.
Row of oceanfront hotel towers lining a wide sandy beach
Lodging & Camping
Daytona Beach,
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Large beachfront resort in Daytona’s Ocean Walk Village, within walking distance of the Boardwalk and Main Street Pier.
Row of worn leather jackets hanging on a shop rack
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Motorcycle gear chain store on International Speedway Blvd near the Speedway, with helmets, riding gear, parts and tire installs.

Plan your trip

Planning the whole trip?

Each rally guide has dates, places to stay, ride routes and live deals.